— About
Positioning begins long before people start to notice.
It is not volume that decides influence, but the ability to direct perception with precision.
Personalities require different strategies than brands. Countries operate differently than products. Entertainment follows different rules than business, brands and public perception.
From this emerged a bespoke practice for public perception, cultural relevance and international positioning.
Not standardised. Not copyable. Not interchangeable.
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Perception shifts markets. Perception shifts people. Perception shifts power.
— Collaborations
Selected Collaborations
International artists, global brands, media personalities, corporations and public figures have, Over the years, a tailored approach emerged for public perception, cultural relevance and international positioning.
01
Eminem
02
Backstreet Boys
03
Beyoncé
04
Mark Wahlberg
05
Mariah Carey
06
Teddy Riley
07
Warner Music
08
Universal Music Group
09
Tommy Hilfiger
10
Calvin Klein
11
Levi’s
12
Red Bull
13
Til Schweiger
14
Wladimir Klitschko
